Keep Going
Illustration
Keep Going was developed as a lifestyle apparel concept built around everyday emotions, experiences, and personal struggles. Each design uses character-driven illustration and lettering to turn those moments into something relatable, playful, and expressive across apparel and branded applications.
Client:
Angee M.
Role:
Graphic Designer & Illustrator
Year:
2025
Explore the full story –
Challenge
The challenge was to give every character its own personality while keeping the collection visually cohesive. Each design also needed to adapt naturally to embroidery, puff print, tags, packaging, and different materials without feeling simply placed on top.
Objective
The objective was to create a flexible illustration system that could connect with different personalities and everyday experiences. Each piece combines a simple life related message with expressive illustration, custom lettering, and a consistent visual language.
Results
The final system extended across apparel, accessories, packaging, hangtags, neck labels, stickers, wallpapers, and postcards. Each design kept its own identity while still feeling clearly connected to the same visual universe.
