Project Tree
Web Design
Project Tree is a Niagara-based tree care company providing professional arborist services, emergency tree removal, maintenance, and custom woodworking. The website was designed to clearly present its services, build trust, and make it easier for customers to request a quote.
Client:
Cameron C.
Role:
Web Designer
Year:
2026
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Challenge
The existing website needed a clearer structure, stronger visual hierarchy, and a more polished experience across services. Key information was difficult to scan, some service pages lacked consistency, and the overall site did not fully reflect Project Tree’s professionalism, range of services, or hands on expertise.
Objective
The goal was to create a modern, functional website that made Project Tree’s services easy to understand, strengthened trust, and guided visitors toward requesting a quote. The redesign also needed to work smoothly across desktop and mobile while maintaining a strong, recognizable visual identity.
Results
The redesign delivered measurable improvements across the customer journey. Quote requests increased by 35% as clearer service information and stronger CTAs made it easier for visitors to take action. User engagement improved by 28%, while the bounce rate decreased by 22% thanks to better navigation, stronger visual hierarchy, and more focused service pages.
